Oz's Rainbow Cinnamon Rolls

By , Test Kitchen Director · Reviewed by AislePrompt Editorial · ·

A colorful twist on classic cinnamon rolls, inspired by the vibrant hues of the Land of Oz. This american-inspired vegan ready in about 85 minutes pairs all-purpose flour, butter, sugar for a weeknight-friendly dinner that comes together with one pan and minimal cleanup. Each serving lands at about 280 calories and feeds 12, so it slots cleanly into a weekly meal plan and pairs well with a quick salad or grain on the side. Tap "Plan a meal with the AI" below to drop this recipe into your week and send the ingredients straight to Instacart. Nutrition values are approximate, calculated from USDA FoodData Central (fdc.nal.usda.gov) — verify against ingredient labels for any health-driven dietary plan.

Prep: 60 min Cook: 25 min Serves 12 American cuisine 280 cal/serving
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Ingredients

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Instructions

  1. Step 1: In a large bowl, mix 3 cups flour, 1/2 cup softened butter, 1/2 cup sugar, 1 egg, 1/4 cup milk, and 1 packet yeast. Knead until smooth, then let rise for 1 hour.
  2. Step 2: Roll dough into a rectangle, spread 1/4 cup melted butter, then sprinkle 2 tbsp cinnamon and 1/4 cup brown sugar over the dough.
  3. Step 3: Cut into 12 strips, roll into rolls, and place on a parchment-lined tray. Bake at 375°F (190°C) for 15-18 minutes until golden.
  4. Step 4: While warm, brush with a cinnamon-brown sugar glaze and add food coloring to create rainbow swirls.

Frequently asked questions

How long does Oz's Rainbow Cinnamon Rolls take to make?

Total time is about 85 minutes (60 min prep + 25 min cook). Most home cooks find this fits comfortably into a weeknight; double the batch on Sunday for two dinners.

How do I store leftover Oz's Rainbow Cinnamon Rolls?

Cool to room temperature within 2 hours, then store in an airtight container in the fridge for up to 4 days. Reheat covered in a 350°F oven for 10-12 minutes, or microwave at 70% power in 60-second bursts to keep all-purpose flour from drying out.

Can I substitute ingredients in Oz's Rainbow Cinnamon Rolls?

Yes — most ingredients in this recipe have flexible swaps. For oil, use any neutral high-smoke-point oil (avocado, grapeseed, refined coconut). For aromatics, dried herbs at ⅓ the volume of fresh work in a pinch. The full ingredient list is shoppable on Instacart so you can see substitutes in real time.

How do I scale Oz's Rainbow Cinnamon Rolls for a different number of people?

The recipe is written for 12 servings. Multiply each ingredient by (your serving target / 12). Cook time stays roughly the same up to 2x; for 3-4x batches, switch from a skillet to a sheet pan or stockpot so the food isn't crowded — overcrowding steams instead of browns.

What goes well with Oz's Rainbow Cinnamon Rolls?

American vegan like this pair well with a simple grain (rice, couscous, or crusty bread), a quick salad with acid (lemon vinaigrette, pickled onions), and a pan sauce or yogurt-based dip. Tap "Plan a meal with the AI" to get specific side suggestions.

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